How to Generate Leads in E-mail Marketing (Part 3)

E-newsletter is a direct visual mail you send to your lead’s inbox to promote your business. This campaign needs an extra special touch to improve your reputation and to convert leads with the use of:

• Attractive Template
• Hypnotic Copy
• Compelling Call-To-Action

The e-mail template acts as the background of your copy, which gives life to your words. To capture immediate and long-term attention, it requires you to use a standard template for all types of promotion. Use a professional design that matches your brand. Hubspot gives more inspiration.

Effective copy of an e-newsletter informs your readers what’s going on. The choice of words, font sizes, font styles and word placement convince them to scroll down.

Call-to-action takes your readers to another page in an aim to perform a desired action. You want your readers to click on these links, which is usually placed at the center of the template for easy recognition.

Where Will You Create E-Newsletter?

These days, you can create newsletters online and offline. Online, you can either use a paid autoresponder such as AWeber or add a free app in your Google Drive. Lucidpress is an easy-to-use newsletter app that only allows you to drag, drop, change and edit the elements.

TIP: You need offline newsletters when you introduce your online business to offline community. Microsoft Word provides ready-made templates for all occasions.

Aim For More Open Rates!

The open rate and click-through metrics show the strengths and weaknesses of your email marketing campaign. Therefore, consistent practice guarantees long-term success.

• Understand your goal. Will you use your e-newsletter for lead generation or website clicks?
• Create a copy that matches your goal.
• Observe balance layout between your words and pictures.
• Write a click-worthy subject line (more discussion later).
• Follow the CAN-SPAM Act.
• Test for different browsers and email providers before sending.
• Monitor analytics 12 hours after sending.
• Analyze what the data reveal. What improvement do you need?

REMEMBER: E-Newsletter builds a bridge between you and your lead. Building a bridge takes time. It’s a process.