Mastering Local SEO (Part 1) The Basics

What is Local SEO?

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Local SEO puts emphasis on location data that send essential information in search engines. It directs your pages to a specific country, state, city or town where your customers reside.

What’s the Goal?

People can easily find your page in Google, Yahoo and Bing when it’s optimized for local search.

For example, Adam is a local resident in Fairfield County. One day, he needs waterproofing help. He inputs the keywords “basement waterproofing services in bridgeport fairfield county” in Google Search.

Less than a second after, the search spider gives him a list of pages on basement waterproofing in Connecticut. When Adam clicks a site, he’s expected to find essential details about the company.

These essentials details refer to contact number, complete office address, list of waterproofing services and reviews.

How to Perform Local SEO?

You’re required to follow a number of techniques to optimized your website and social channels for local search. Moz confirms consistent use of your NAP+W (Name, Address, Phone, Website) improves your search engine rankings.