What is Local Search Result?
Photo Courtesy of: Search Engine Land
To fully master the science and art of local SEO, you’re required to understand how search engines reveal results.
These results are relevant to each other but heavily different in terms of placement. In fact, there are four types of results when you enter keywords in Google Search.
1. Paid results. These are advertisement results that appear at the top and side of search. People pay Google to get these positions in an aim to attract more clicks.
2. Organic results. These are the first ten results that appear under the paid results. Well-optimized web pages become visible in this area.
3. Local results. These are the organic results that point to your local websites, which are loaded with specific details such as company name, address, contact number and reviews. Sometimes, local results are paid results too.
4. Social results. There are either paid or organic result that points to your social networking channels such as Facebook page, Twitter, Google+ Local and etc.
How to Get Visible Locally?
Your web page improves its local search ranking when you consistently follow the legal practices for organic search and social media.
NOTE: Google Pigeon will love your web page if it contains accurate information about your business.
Perhaps, you’re now asking yourself “What will I do first?” The right answer is “It depends.”
There are millions of web pages online. Each page is unique. Each page functions differently.
Therefore, to get the right amount of visibility, you need to prioritize your efforts. Ask yourself, “Will I focus on organic search, local search, social media or a combination of these three?
To help you with the answer, Leads Ahoy recommends you to use this short and free questionnaire prepared by Moz.
Leads Ahoy 