Day: February 24, 2015

Mastering Local SEO (Part 10) The Recap

Mastering Local SEO began the lecture series by covering the basics. We define what local search engine optimization is and we explain what its primary goal.

Part 2 explains how search engines reveal results. Part 3 teaches you how to market your local business online. Part 4 explains why there’s a need to register your business in listing sites.

Part 5 focuses on citation. It enumerates the techniques on how to get a mention of your business name. Part 6 and 7 emphasize the importance of online reviews. It gives you the idea on how to choose a popular review site and how to effectively manage reviews.

Part 8 reveals why a website needs to follow the technical, content and social guidelines as prepared by search engines. Part 9 explains why and how you can use social media to improve local search ranking.

We’ll end the lecture series by sharing the following videos created by Google. For sure, these videos will change the way you handle your online activities.

Learning continues here. Please click “play” to start.

The third video is seven minutes and 42 seconds long but we guarantee you, it’s as good as the first two videos.

Video no. 4 talks about basic implementation and best practices.

We’re almost done.

Master the science of engagement and you’re on your way to success.

Good luck!!!