1. A video is a visual audio content. Its primary goal is either to inform, entertain or promote a product, a service or a company.
Photo Courtesy of: Entrepreneur
In the world of internet marketing, a video usually promotes.
That’s why; it’s recommended to keep the length of your promotional video short (ideally, less than a minute), direct-to-the-point and will include call-to-action (a contact number or an e-mail address).
2. The duration of informational videos is expected to be longer than promotional videos. Ideally, it lasts for three to five minutes.
An informational video educates. Its aim is to let you understand the what and why of a new idea, of a new product or of a new service.
Just remember: You’re making your audience sleep if it’s longer than the recommended time frame.
You also need to make sure you never fail to put a call-to-action (a website, a phone number, an email address) at the start and end of the video content.
Search Engine Land made an informational video on September 2011, which is entitled “What is Search Engine Optimization/SEO.” It’s three minutes and 29 seconds long.
Play the video below and observe how they use moving pictures and talking voice without explaining too much.
3. Music videos entertain people. These videos are expensive to create but it’s the type that receives tons of clicks, views, replays and shares.
Yet, no matter how short or long an entertaining video is, the description area needs to include the link to your online store.
Click here to observe how John Legend’s All of Me manages to receive more than 459 million clicks (as of April 15, 2014) since it’s uploaded on October 2013.
How does the video look like? What details are written in its description area?
4. Tutorial videos are popular. These videos are similar with informational videos but are longer in duration.
Whatever the topic is, a tutorial video shows you the step-by-step procedures.
Fitness instructors upload instructional videos in their channel to get attention. They also want to convince people to subscribe after.
Below is an example of a tutorial video. Observe the technique he used to motivate you to get ripped.
5. Choose the right tool. Creating a video for online promotion doesn’t have to be complicated.
You’ll love what you’re doing when the tool is easy to use and affordable. There are available tools out there. Some are free but the most recommended are paid.
For quick presentation, we recommend you to use PowToon. It’s a drag-and-drop online presentation software that use animations in presentations. You can sign up for free.
6. Make use of micro video apps such as Vine and Video on Instagram for your promotional teasers.
Your target audience will get more involved if you regularly upload teasers about your company, upcoming events, product and service.
7. Browse other video channels. Study how they create their video content and how they create titles.
What you write in the description area also matters. It needs to describe your video briefly. Simply inform what the idea is about instead of selling the idea.
The ideal placement of link is located at the opening paragraph where people can see it immediately.
8. Set up a schedule board for your videos. This will help you create a fresh strategy each week.
For example, if you release a new product for whitening teeth, uploading a new video once every week is recommended than uploading ten promotional videos all at once.
9. Embed your video in your articles, newsletters and press release. Make a way to include it in your story.
The written texts need to support the video in such a way that people will want to watch it.
Remember: More embeds. More shares. The higher chance your audience can see it.
10. Re-use an existing idea. Take time to browse your blog if you have nothing fresh to upload in your video channel.
Find that new angle in the story. Identify what specific keywords that support the angle. Once done, convert the angle into a promotion.
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Leads Ahoy provides services in reputation management, search engine optimization, list building and geo-targeted lead generation. http://leadsahoy.com/
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