1. Bright colors attract attention. It’s the reason why you either read, watch and browse visual contents such as articles, e-books, newsletters, videos, photos and infographics.
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2. Contents with pure colors bring emotions. According to Joe Hallock, 34% of voters choose blue for trust, 76% pick red for speed and 28% choose orange for fun.
3. Colors direct your customers’ eyes where to look. For example, when Person A wants to get your blog updates, he will search for a yellow rectangular box to register.
4. Colors tell your customers what to do. For example, a red button instructs your customer to download the free e-book before it expires in 48 hours.
5. Blog posts with high-quality photo receive more unique clicks than those without. The photo supports the written texts in every paragraph either it’s inserted on the left, right or center.
6. Colors affect your conversion rate. It’s believed internet ads in full-color receive more clicks than those in plain white and black.
7. In Twitter, a tweet with quality photo, hashtag and link receives more favorites and re-tweets.
8. A color is your brand. People notice your existence if you consistently include them in your logo and other visual contents.
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Leads Ahoy provides services in reputation management, search engine optimization, list building and geo-targeted lead generation. http://leadsahoy.com/
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