What is Geo-Targeting?
Geo-Targeting is an on-page technique in local search engine optimization (Local SEO), in which a webpage is directed to a specific location – city, town, zip code, state, country and phone number.
Internet marketing gurus claim people will easily find your page in major search engines when it’s optimized for local search.
Does Your Site Need Geo-Targeting?
Yes. There are 10 reasons why a geo-targeted page works well. Here they are:
Reason 1.
Your homepage becomes more visible in search engines. Every page contains a network of keywords and key phrases relevant to your campaign. All these keywords are stored in the title and meta tags.
Reason 2.
Your contact details may regularly appear in the first page. Google Pigeon loves to reward contact pages that contain the following:
- Business name
- Business logo
- Physical address
- Phone number
Reason 3.
It increases conversions because it provides a tool for translation. Your audience can translate the page from English to Spanish with a click.
This way, the more conversions you produce, there are more people who are willing to buy.
Reason 4.
It becomes your ideal landing page. There are times a geo-targeted page looks like a one long letter of sales talk.
The layout displays the product information, opt-in box, success stories, star ratings and local reviews.
This way, more and more people will feel more curious and will click the link towards your main website.
Reason 5.
Your audience will never get confuse. It’s believed an e-commerce site, that is directed to three countries, can display a wide variety of currencies.
Visitors don’t have to use calculators to convert US dollars to Australian and Canadian dollars.
Reason 6.
It contains customized pages that create a satisfying and delightful experience for visitors.
For example, you create “Tour The City” blogs for NYC and New Haven. Their contents, however, provide a different story angle – concerts for NYC and night life for New Haven.
Reason 7.
For testing and comparison purposes, it’s possible to give a different product offers to different locations.
For example, you give 50% discount to NYC and only 40% to New Haven. This way, you can study and run a data-rich and location-based analysis.
Reason 8.
It’s possible to change the site’s overall appearance. Studies reveal every culture interprets bright colors differently.
For example, the US Politics associates blue as a color for liberalism but in China, it’s associated with pornography.
For these reasons, there’s nothing wrong if you’ll use a blue shade for NYC and a light yellow shade for New Haven.
WARNING: This isn’t a recommended technique if your campaign observes a strict brand consistency.
Reason 9.
The page is expected to be mobile friendly due to special codes inserted in the meta script.
Your audience can immediately find your new blog post with only few clicks on his smart phone and other mobile devices.
Reason 10.
Whatever your business is, geo-targeting yields long-term success. Each page stays healthy, SEO-wise. Each page also provides a natural backlink to your main site.
Can you imagine how much traffic you can get when you have 100 geo-targeted pages?
*****
Leads Ahoy provides services in reputation management, search engine optimization, list building and geo-targeted lead generation. http://leadsahoy.com/
Leads Ahoy 
3 comments