Pay for Quality Services
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Search engine optimization is a common service provided by an online consulting firm. The primary goal of the service is to improve your site’s ranking in search engines.
For example, if your website focuses on keywords such as “basement waterproofing in connecticut,” people should find and visit your website when they input the keywords in the search bar.
While reading this post, you might have found hundreds of SEO firms online. Some are even promising you top results in four weeks. Is it true?
Sadly, the answer is no. A consulting firm can’t guarantee anything. Yes, the firm can help. Yes, the firm understands how search engines work. Yet, no firm is tied with Google or Yahoo; therefore, it’s too unrealistic to promise top ranking results in a short span of time.
SEO isn’t a magic pill; therefore, never believe in any guarantees. Don’t ask for guarantees too.
It takes 12 to 24 months (or more…) for SEO expectations to happen. It requires your firm to follow the webmaster guidelines consistently.
Each website is unique. So, never expect all techniques will work for your website. That’s why; before hiring a firm, ask for a proposal. The proposal allows you to understand what quality techniques to perform in the website.
A typical website with 50 or more pages contains branded and non-branded pages. The expected goal is to improve and update the overall look and feel of branded (About Us, Contact Us, FAQ, Glossary) and non-branded pages (Blog, News, Freebies).
A website also needs offsite promotion. These are the attraction techniques done outside your website. Someone in the firm needs to circulate your website’s homepage and blog in the following sites:
- Social media (Facebook, Twitter, etc.),
- Social bookmarking (StumbleUpon, Digg, etc.),
- Review sites (Yelp, Merchant Circle, etc.),
- Offsite blogging (Blogspot, Tumblr, etc.),
- Forum participation,
- Q&A (Yahoo Answers, Quora, etc.),
- RSS Submission,
- Content curation (Scoop.it, Storify, etc.),
- Press Release Submission
- Guest blogging
Apart from on-page and off-page techniques, make sure your firm tracks the daily performance of active contents and links found on your website. Leads Ahoy believes it’s part of the responsibility to share with you the summary of measurable success/failure results and recommended future goals.
REMEMBER: SEO isn’t about sales. It focuses on attraction marketing. SEO converts visitors into readers and hopefully, these readers become your leads. Generating active leads is beyond the scope of search engine optimization. Lead generation is the product of reputation and email marketing.
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